When I was young and dumb, I went through a phase where I would order a beer to match whatever I was wearing. (I said I was dumb.) Because I wore black almost exclusively, it was pretty much always the same beer. I can’t for the life of me think of what it was -- I could swear it was the dark version of something common in the U.S. in the 1980s -- but I do know it was a dark bottle with a distinctly black label.
While I ultimately abandoned matching triple bocks to frocks, I’m still smitten with the ridiculous genius of Matchbook. The brainchild of Kate Imbach, a documentary filmmaker and former marketing exec, the site features literary book covers juxtaposed with carefully-chosen swimwear in a complementary design.
Matchbook hasn’t had an update in awhile, but I don’t mind. The archive that’s there is practically an art piece in itself. Check out some of my favorites below, and if you like what you see, peruse the whole archive.
|A stunningly perfect book cover/swimwear match. What would Vonnegut say?|
|Black and gold art deco design for a flapper turned beach bum.|
|I think the real punishment is trying to get into this swimsuit.|
|It may not be literature, but the match is worthy of one of Collins' fictional Hollywood wives.|
|"Girls. Jesus Christ. They can drive you crazy. They really can." -- Holden Caulfield|
|Oh, the irony.|
|Such a good match, it's startling. I think I like the swimsuit better than I liked the book, though.|
|Op art for the beach and the brain.|